Über den Unterschied zwischen Cross-Media und Transmedia
Here’s the distinction, from my point of view: cross-media is merely taking various parts of the same storylines and various content assets and using, repurposing, and sharing them across different media. On the other hand, transmedia doesn’t just take what’s already been done and reuse it; it actually comes up with a whole new content strategy to look at the project and see if it’s possible to break the story into pieces intentionally, and then fit the storylines to the most appropriate media vehicle—meaning an online format like video, an audio podcast, or a PowerPoint presentation.
Maybe “vehicle” is a good word to use in this context because it’s carrying something; it takes that particular morsel of information or that particular character in a distinct direction that compliments the other parts of the storyline. So, it’s not repetition; the narrative is additive.
Future of Storytelling Expert Series: Commercial Storytelling with Cisco’s David Deans
